When we hear the name Burberry, our minds immediately conjure up images of classic trench coats and iconic check patterns. But did you know that this luxury fashion brand has a rich history dating back to the late 1800s? From outfitting explorers on expeditions to gracing the runways of London Fashion Week, Burberry has come a long way in its evolution. In this blog post, we’ll take a deeper dive into the transformation of Burberry and explore why it remains one of the most beloved brands in fashion today.
The History of Burberry
Burberry was founded in 1856 by a young man named Thomas Burberry, who started out as a draper’s apprentice. He opened his first shop in Basingstoke and soon became known for his innovative outdoor wear.
In the early 1900s, Burberry introduced its now-iconic gabardine fabric, which was both lightweight and waterproof. This led to the creation of their signature trench coat, originally designed for British soldiers in World War I.
The brand continued to innovate over the years, outfitting explorers on expeditions such as Sir Ernest Shackleton’s Antarctic expedition and creating new designs like the Burberry scarf. The iconic check pattern also made its debut in the 1920s.
By the late 20th century, Burberry had become synonymous with luxury fashion and was worn by celebrities and royalty alike. However, it faced some challenges with counterfeit copies flooding markets around the world.
Despite these setbacks, Burberry has persevered and continues to be a staple in high-end fashion today. With new creative directors at its helm over time bringing fresh perspectives while staying true to its heritage roots – there is no doubt that this iconic brand will continue to thrive for many more years to come.
The making of a trench coat
The iconic Burberry trench coat has been a staple in the fashion industry for over a century. The design of this classic piece was originally created to cater to the needs of soldiers fighting in World War I, but its popularity soon spread beyond the battlefield.
Crafted from gabardine fabric, which is both lightweight and durable, the trench coat features signature details such as epaulettes, storm flaps and buckled cuffs. The double-breasted front with a protective collar provides added weather protection while also giving it a stylish touch.
The production process for a single Burberry trench coat involves numerous steps that require skilled craftsmanship. From cutting each panel of fabric to hand-stitching the lining, every detail is carefully executed to ensure that each garment meets the brand’s high standards.
One key element in creating an authentic Burberry trench coat is ensuring that it fits perfectly on its wearer. To achieve this, tailors use traditional techniques such as pinning and basting throughout the fitting process until they achieve an impeccable fit.
Despite advancements in technology and changes in fashion trends over time, Burberry has remained committed to preserving their heritage by continuing to produce their signature trench coats using traditional methods. Today, these timeless pieces continue to be worn by fashion enthusiasts all around the world.
The changing face of Burberry
Burberry has come a long way since its founding in 1856. The brand’s iconic trench coat, which was originally designed for British soldiers during World War I, is now a fashion staple worn by people all over the world.
Over the years, Burberry has undergone many transformations. One of the most significant changes came in the early 2000s when Christopher Bailey took over as Creative Director. Bailey modernized the brand with his innovative designs and strategic marketing campaigns.
Under Bailey’s leadership, Burberry became one of the first luxury brands to embrace social media. The brand created buzz-worthy campaigns like “Art of Trench” that encouraged customers to share photos of themselves wearing their Burberry coats on Instagram.
In recent years, Burberry has continued to evolve under Riccardo Tisci’s creative direction. Tisci’s vision for Burberry blends traditional British style with contemporary design elements.
Today, Burberry is more than just a maker of trench coats; it’s a global fashion powerhouse known for its timeless yet modern designs and innovative marketing strategies.
Burberry today
Today, Burberry is a household name with global recognition. The brand has come a long way from its humble beginnings as an outdoor clothing company to being one of the most luxurious fashion houses in the world.
Burberry today is known for its iconic check pattern that can be seen on everything from bags and scarves to jackets and shoes. The brand’s signature trench coat remains a staple piece in many fashionable wardrobes, but Burberry has expanded its offerings beyond just outerwear.
The brand now produces clothing for men, women and children, as well as accessories like handbags, watches and fragrances. In addition to their classic designs, Burberry also regularly collaborates with artists and designers for limited edition collections that add a fresh twist to their timeless styles.
One aspect that sets Burberry apart from other luxury brands is its commitment to sustainability. In recent years, they have implemented eco-friendly practices such as using recycled materials in their products and reducing waste in production processes.
Burberry’s success can be attributed to their ability to stay true to their heritage while also evolving with the times. They continue to innovate while remaining loyal to the quality craftsmanship that has made them a beloved fashion icon for over 150 years.
Why the brand is so popular
Burberry has come a long way since it was founded in 1856. From its humble beginnings as a supplier of outdoor clothing to British explorers, the brand has evolved into one of the most recognizable luxury brands in the world.
The iconic Burberry trench coat remains popular today, more than a century after it was first introduced. But over the years, Burberry has also expanded into other areas such as accessories, fragrances, and even technology.
One reason why Burberry is so popular is its ability to balance tradition with innovation. The brand has managed to stay true to its heritage while still embracing modern trends and technologies. This blend of old and new appeals to consumers who appreciate classic fashion but don’t want to be left behind in the digital age.
Another factor contributing to Burberry’s popularity is its commitment to sustainability. In recent years, the brand has made significant strides towards reducing waste and promoting ethical practices throughout its supply chain. This resonates with consumers who are becoming increasingly environmentally conscious.
Burberry’s high-profile runway shows have helped keep the brand relevant and on-trend. By collaborating with artists and musicians from around the world, Burberry continues to push boundaries and surprise audiences year after year.
In conclusion (oops!), there are many reasons why Burberry remains one of fashion’s most beloved brands despite having been around for over 160 years: Its timeless designs that continue evolving; blending traditionalism with innovation; committing itself toward eco-friendliness; hosting spectacular events that create buzz everywhere they go – all these make this company stand out among competitors timelessly!
